MINDFUL BRANDING
Having lost all hope for my primary field of study, Government, I had the pleasure of attending lectures on Social Capital by Professor R. Putnam. Coinciding with the early boom of social media, the subject sparked my interest in experiential marketing and customer-centric brand communication. Since as early as 2008, I’ve had the pleasure of working on virtually every type of product, across a variety of fields.
Over the years, primarily analytical and visual advisory work evolved into much more, spanning multiple disciplines and areas of expertise. Today, I build brands from the core, envisioning unique philosophy, positioning, messaging, and visual style. With a knack for storytelling and the ever-refining graphic design skills, I thoroughly enjoy crafting clear and compelling content, packaging, and digital presence for the few brands on a mission to enhance human life.
A few of my favorite latest projects are featured below.
